#YEEZYBOOST 350 is SOLD OUT in Europe and Canada.
— adidas Originals (@adidasoriginals) June 27, 2015
Launching in the U.S. later today. Stay tuned for an update...
On their way to becoming the most popular shoes of the year, the low Yeezy 350 Boosts sell out in 12 minutes. Some pairs appear on eBay for over $10k.
SEASON 2 http://t.co/8T1uPQewkc
— KANYE WEST (@kanyewest) September 14, 2015
After several months with no news on the album, Kanye announces "Yeezy Season 2". Hype begins to build.
As he did with "Yeezy Season 1", Kanye premieres, or rather previews, a new song at "Yeezy Season 2". With no official single release, fans are left with various cell phone recordings to hold them over until further news on the album.
Out of no where, Kanye joins Soundcloud and posts two new tracks. First is "When I See It" which features Kanye singing over The Weeknd's "Tell Your Friends" which Kanye produced.
When I See It:
And second is a remix of "Say You Will" off his 2008 "808s and Heartbreaks".
Say You Will:
Following a preview of the track at "Yeezy Season 2", Kanye's right hand man Virgil Abloh premieres the full version of “Fade” while DJing at London’s XOYO.
I’m finishing my album and my next collection…
— KANYE WEST (@kanyewest) December 13, 2015
After months of speculation, and almost a year since the first single "Only One", Kanye takes to Twitter to announce his album and new collection is nearing completion. The new collection is assumed to be "Yeezy Season 3".
Finally the wait is over. After a tease on Kim Kardashian's Twitter, Kanye drops “Facts”. The track borrows cadences from Drake and Future's Jumpman and takes shots at Kanye's past collaborator, Nike.
🎼🎼🎼 Friiiiiiday!!!! New music!!!! #EveryFriday #Swish #RealFriends 🎼🎼🎼 🔥🔥🔥
— Kim Kardashian West (@KimKardashian) January 8, 2016
Speculation of the return of a classic Kanye era returns as Kim tweets #EveryFriday. Fans hope for the return of G.O.O.D. Fridays.
REAL FRIENDS https://t.co/HxqGqhJTlb pic.twitter.com/1Axv9EvXAX
— Kim Kardashian West (@KimKardashian) January 8, 2016
Kanye drops “Real Friends” as promised on kanyewest.com along with a preview of a track called “No More Parties in LA” featuring Kendrick Lamar. Kanye reveals that "No More Parties in LA" features production from none other than Madlib.
Swish February 11 16
— KANYE WEST (@kanyewest) January 9, 2016
At last with new music in full swing, Yeezy fans have a concrete day for "Swish".
\n \n@kanyewest "My psychiatrist got kids that I inspired" #NoMorePartiesInLA
— THE CITIE (@TheCitie) January 19, 2016
Visionaries come and go, Kanye is forever△ pic.twitter.com/EkYrDKJvMG
LA band THE CITIE shares a year-old picture alluding that they are the psychiatrist's kids Kanye mentions in "No More Parties in LA".
\n \nEagle eyed fans notice potential songs on the whiteboard behind Kanye including:
\n"Nina Chop": Originally named for the chopped samples of Nina Simone, later renamed "Famous".
\n"God...": Potentially the Adidas collab "God Level".
\n"All...": Potentially "All Day".
\n"Only...": Potentially "Only One".
\nTell Yo...": Likely the Weeknd collab "Tell Your Friends" which ended up on The Weeknd's album.
"No More Parties in LA" drops a few days late of continuing G.O.O.D. Fridays but it does NOT dissapoint. The extended version of the previous week's track features Kanye going off letting his fans and his haters alike know "the writer's block is over".
So happy to be finished with the best album of all time pic.twitter.com/JBWa8OWvqw
— KANYE WEST (@kanyewest) January 25, 2016
Kanye announces the album is complete. MCs cancel your plans.
New album title, WAVES
— KANYE WEST (@kanyewest) January 27, 2016
#waves pic.twitter.com/fyER7NH8DC
— KANYE WEST (@kanyewest) January 27, 2016
Yeezy Season is far from over, as the tracklist grows and the speculation of artists involved nears a peak.
#Waves pic.twitter.com/Azig7aNYOu
— KANYE WEST (@kanyewest) January 27, 2016
Artists and Kardashians alike tweet and post from the studio as the album evolves before everyone's eyes
SEASON 3 / WAVES / MADISON SQUARE GARDEN / INTERNATIONAL CINEMAShttps://t.co/6u1aPYUwQ8 pic.twitter.com/SkEeTGgoMu
— KANYE WEST (@kanyewest) February 1, 2016
"Yeezy Season 3" AND "Waves" now have a venue as the release date closes in on 10 days.
THANK YOU SO MUCH GUYS WE SOLD MADISON SQUARE GARDEN OUT IN 10 MINUTES!!!
— KANYE WEST (@kanyewest) February 4, 2016
After fans around the world buy their tickets and US fans wait patiently, or inpatiently, US tickets are finally released. The MSG show sells out instantly.
@studio /final verses /new album title T.L.O.P. pic.twitter.com/yXKbFl9w6W
— KANYE WEST (@kanyewest) February 9, 2016
Kanye changes the album a second time as fans who'd adjusted to the first title change now have to handle with another. Twitter lights up with album title guesses as Kanye announces the acronym T.L.O.P. and promises "Yeezy Season 3" tickets to whoever can guess it.
Final track list for The Life Of Pablo pic.twitter.com/PMH94MAAeJ
— KANYE WEST (@kanyewest) February 11, 2016
The changes seem to be coming to a close as Kanye announces a "final" tracklist. With only one day before "Yeezy Season 3", the album appears locked in.
The refrain "I feel like Pablo" suddenly becomes the biggest missed hint.
Cover by Peter De Potter pic.twitter.com/wdQOHk6QBA
— KANYE WEST (@kanyewest) February 11, 2016
With album artwork to match the album roll-out, Kanye releases two versions of the cover. The second version features the phrase "WHICH ONE" prompting further discussion between Pablo Escobar and Pablo Picasso.